Posts

Showing posts from March, 2024

BLACKPINK - How You Like That: Blog tasks

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? the fans are known as 'blinks' and the demographics / psycho graphics could be mainstream, explorers etc. 2) What audience pleasures are offered by the music video for How You Like That?  Diversion, personal identity, personal relationships. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  At the beginning, in the opening, and in other parts of the music video, it starts of as dark and transitions to a light background. This adds excitement as there is a change in background and sometimes a change in tone throughout the song . 4) How was the How You Like That music video marketed and promoted to the audience? They had a big sponsorship with YG Entertainment. 5) Why is K-pop a global phenomenon and what has helped it to become so popular? they have become so po...

galaxy advert

  1) What  key conventions  of TV advertising can you find in the Galaxy advert?  Some key conventions of TV advertising found in the Galaxy advert include the use of visually appealing and high-quality imagery, a captivating story line, emotional appeal, and the incorporation of product features and benefits. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message communicated by the Galaxy advert's slogan is that their chocolate is "smooth and creamy," highlighting its luxurious and indulgent qualities.   The formal tone used in the Galaxy advert helps to emphasize the sophistication and elegance associated with their chocolate, reinforcing the message that it is a premium and high-quality product. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Galaxy selected Audrey Hepburn for their advert due to her em...

Advertising Assessment learner response.

 WWW- At times OMO, you know product well but your answer question wrongly but in qu 4 you answer question with no revised detail from CSP. 1) 1 2) 7 3) 2 4) 3 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.    -formal writing 4) Now look at  question 3  - on the NHS Represent advert. Use the mark scheme to identify  one  way the advert  subverts  stereotypes of race/ethnicity and  one  way it might  reinforce  stereotypes of race/ethnicity. Try and write points you  didn't  include in your original answer if you can. -the advert reinforces stereotypes of race by using urban music. - the black female scientist shows subverts typical stereotypes of race. 5) Finally,  look at  question 4 . Use the mark scheme to identify  three  points you could have made regarding the ...

Advertising and marketing index

  1)  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)  January assessment learner response 4)  Advertising CSP 1: OMO print advert   5)  Advertising CSP 2: Audrey Hepburn Galaxy advert 6)  Advertising CSP 3: Represent NHS Blood campaign

Tatler: case study blog

Image
Introduction - Tatler Media pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? The type of people that read Tatler are rich posh people who throws lots of parties and wears expensive clothing. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? The age is around 23 years old, a prime year for looks. The gender is female to add a  lust sense. 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? Tatler readers buy fashion products after seeing them in after they see it in a magazine and in total they have spent £843,000,000 per year.  4) Go to  page 10 . What are the special editions of Tat...

Represent NHS Blood & Transplant campaign

Work through the tasks in this blogpost to make sure you're an expert on this CSP. 1) What does BAME stand for? Black, Asain and minority ethnic 2) Why is there a need for blood in the BAME community?  t o provide better matched blood for those who need it 3) What does this advert want people to do once they've seen it (the 'call to action')? This advert wants the audience (the Black and Asian community) to donate their blood to the NHS so they can save people's lives. They want to do this because they are in need of the rare blood. Black, Asian and minority ethnic 4) Why is the advert called 'Represent'? 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . The producers have chosen to use famous BAME celebrities to feature in the advert to represent stereotypes and how they a...