BLACKPINK - How You Like That: Blog tasks
1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? the fans are known as 'blinks' and the demographics / psycho graphics could be mainstream, explorers etc. 2) What audience pleasures are offered by the music video for How You Like That? Diversion, personal identity, personal relationships. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? At the beginning, in the opening, and in other parts of the music video, it starts of as dark and transitions to a light background. This adds excitement as there is a change in background and sometimes a change in tone throughout the song . 4) How was the How You Like That music video marketed and promoted to the audience? They had a big sponsorship with YG Entertainment. 5) Why is K-pop a global phenomenon and what has helped it to become so popular? they have become so po...