shifagcsemediablog

1) Music Video: Introduction 2) Music Video: BLACKPINK - How You Like That CSP 3) Music Video: Arctic Monkeys - I Bet You Look Good On The Dancefloor CSP

  Introduction to Music Video: Blog tasks 1) What are the key conventions of music video? Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality. 2) What is intertextuality? When you refer one media text to another media text through genre, mise-en-scene and other conventions. 3) When did music videos first become a major part of the music industry? In the 1980s after mini-films were created as the first form of a music video. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981, which created a platform where music videos could be sold and be a big part of the music industry 5) How are music videos distributed and watched in the digital age? 1. Online streaming services: Music videos are frequently posted to well-known streaming serv

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking). 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? 1. The image of Alex Turner, known for his sleek hairstyle and

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? the fans are known as 'blinks' and the demographics / psycho graphics could be mainstream, explorers etc. 2) What audience pleasures are offered by the music video for How You Like That?  Diversion, personal identity, personal relationships. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  At the beginning, in the opening, and in other parts of the music video, it starts of as dark and transitions to a light background. This adds excitement as there is a change in background and sometimes a change in tone throughout the song . 4) How was the How You Like That music video marketed and promoted to the audience? They had a big sponsorship with YG Entertainment. 5) Why is K-pop a global phenomenon and what has helped it to become so popular? they have become so pop

  1) What  key conventions  of TV advertising can you find in the Galaxy advert?  Some key conventions of TV advertising found in the Galaxy advert include the use of visually appealing and high-quality imagery, a captivating story line, emotional appeal, and the incorporation of product features and benefits. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message communicated by the Galaxy advert's slogan is that their chocolate is "smooth and creamy," highlighting its luxurious and indulgent qualities.   The formal tone used in the Galaxy advert helps to emphasize the sophistication and elegance associated with their chocolate, reinforcing the message that it is a premium and high-quality product. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Galaxy selected Audrey Hepburn for their advert due to her embodiment of the brand'

 WWW- At times OMO, you know product well but your answer question wrongly but in qu 4 you answer question with no revised detail from CSP. 1) 1 2) 7 3) 2 4) 3 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.    -formal writing 4) Now look at  question 3  - on the NHS Represent advert. Use the mark scheme to identify  one  way the advert  subverts  stereotypes of race/ethnicity and  one  way it might  reinforce  stereotypes of race/ethnicity. Try and write points you  didn't  include in your original answer if you can. -the advert reinforces stereotypes of race by using urban music. - the black female scientist shows subverts typical stereotypes of race. 5) Finally,  look at  question 4 . Use the mark scheme to identify  three  points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality. -better literacy -the d