shifagcsemediablog

iron man 3: In iron man 3 the movie is full of science so it is targeted at a teen audience. It draws attention since sci-fi is not actually happening and it is all made up. People might also like this text as there are loads of war related scenes and shows popular landmarks in the us such as the white house. In the photo we can see a female wearing white, this has connotations of elegance and innocence meaning she is not that relevant. The lighting in the back shows red and dark light which has connotations of evil and mystery. The colour of the girls lipstick is red, this has connotations of sexiness and seduction and this gives an image that she may be one of the main characters therefore she is powerful. In the clip we can see the actors movement being violence this draws attention to the movie leaving the audience tempted to see it. Re d Dead Redemption 2 Trailer: In this clip we can see that the costumes are not modern therefore the movie was set in an old atmosphere. We can also

1) What is the preferred reading of a media text? The preferred reading of a media text is what the producer wants us to view the media text. 2) What is the oppositional reading of a media text? The oppositional reading of a media text is an interpretation that goes against or challenges the intended or preferred meaning that the creator of the text may have intended. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The clip is based on teenage life in the UK and the producers want the audience to think all teenagers are savages and rebellious meaning they are more likely going to form a gang.   4) Why might young people reject this reading and construct an oppositional reading of the trailer? Because it gives the vast majority of young people a negative image as not all of them are miserable, doing crimes and causing chaos. 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional

  1) Why did Facebook buy Instagram for $1bn? They bought insta because they saw them as competition and didn't  want them to become more successful  as them. 2) What are the benefits for media companies of vertical integration? A vertical integration strategy can deliver advantages. including greater economies of scale lower variable production costs decreased logistics costs and quality concerns. 3) What are the benefits for media companies of horizontal integration? the benefits for media companies of horizontal integration are  Reduced competition's,i ncreased market share, Expanded customer base and  Revenue growth 4) What is a subsidiary? Synergy is when a company creates a brand that can be used across different media products and platforms. 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). The Walt Disney Company Comcast Corporation (NBCUniversal) Time Warner (now WarnerMedia under AT&a

1) Write a definition of a  passive  audience: An audience that is exposed to media/marketing material  but doesn't  actively engage with the content or messaging. 2)  Write a definition of an  active  audience Active audience is when an audience is engaging, interpreting and responding to media messages and are able to question the message. 3) Write a definition of the  hypodermic needle  theory:  Hypodermic needle theory is when the media has an immediate and powerful impact on the audience. 4) Write down a  media product  (e.g. TV show, newspaper or video game)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:   It tells audiences important information about politics, the world and more. Personal Identity:  Culture The audience can relate to the film or anything they see Diversion/ Entertainment:  Reality TV shows The audience will feel at ease  from what they

1) What information do media companies use to create a demographic profile of their audience? They use segmentation and separate their audience into subgroups such as age, gender, education, social class, race/ethnicity, jobs and home, which is about where they live. For example: cities, villages and countryside. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Because people might think that using demographics and creating subgroups (the idea of segmentation) is stereotypical and audience profiling helps increase conversion . 3) What psycho-graphic group of groups do you belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! I think that I fit into the mainstreaming groups of psycho-graphics as i always follow the most trusted brands and trending ones and i also it into the group called the aspire, since i am into fashion and different sty

Type up your feedback in full (you do not need to write the mark and grade if you want to keep this confidential). Q1) 1 Q2) 1 Q3) Not sure hell is correct. (6)        Think more positive.         Some analysis. Q4) 2 Q5) Missed out on point. (3)        Do not write random stuff that is not connected to advert like baby boys wear blue? Q6) Needs more specific reference to water aid advert to support ideas.

choose THREE aspects of mise-en-scene (e.g. costume, lighting and setting) and write a short paragraph for each about the denotation and connotation and what is communicated to the audience. COSTUME: The character at the start is wearing a white lab coat. this suggests to the audience that the topic of the photo could be sci-fi or could have correlations of a doctor. As we continue watching the clip we can see that the genre is 80s sci-fi. LIGHTING: In the mise en scene, there is a bright light above the actor. This suggests to the audience that the character is overwhelmed by the situation of the overbearing lights. We can also infer that by the lack of light in the background, the single bulb being the only way to see the environment around him. SETTING: For the setting, it is in a shed and looks to be full of storage while also messy. This has connotations of claustrophobia and may be in an unsafe environment; seeing that it was only made of wood. That is further supported by the wi