Tatler: case study blog

Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

The type of people that read Tatler are rich posh people who throws lots of parties and wears expensive clothing.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

The age is around 23 years old, a prime year for looks. The gender is female to add a  lust sense.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers buy fashion products after seeing them in after they see it in a magazine and in total they have spent £843,000,000 per year. 

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

Special editions of Tatler include travel,wedding,surgery,spa,jewellery and school guides this suggest that there readers look in there magazines for advice and ideas.

Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

I can see 8 out of the 12 key conventions for example the cover line is "THE NEW POSH" and the star appeal is actor/comedian James Cordan and  actor Georgina Bevan.

2) How do the cover lines appeal to the Tatler target audience?

The font choice used is serif this is probably because it is more traditional and they are showing what rich people traditional wear.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

It is a more modern font which catches the readers eye more then a old traditional font and makes it more common for younger generations and makes it easier to read.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

- Emma weymouth, The Reason why Tatler put these certain types of celebrities is because they all have two things in common and that is to be rich and very posh.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

-  this suggests that the people of tatler have a very posh life, leading to a vibrant life.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.)

- women are most presented into Tatler magazines because they are known for being feminine meaning they are elegant. also it is a stereotype that all women's should be always good looking so it would make sense if they where in a magazine which should be nice to look at.

 

4) Are there any stereotypes being reinforced or subverted? How? Why?

- The stereotypes are that women should always look nice and elegant in any occasion . it is the stereotype that 'all women' can take pictures and look good with no imperfections instead of men who can have imperfections when taking pictures for tatler.

Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

- The producers of tatler magazines

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

-  it shows us the life of wealthy people.  

3) What audience groups might be offended or insulted by the front cover of Tatler? 

- The lower class.

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

Its mostly white british people since they are considered more "posh" than other races.