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Showing posts from January, 2024

OMO advert

1) What year was the advert produced? The advert was produced in 1955. 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. In the 1950s, women where presented as vulnerable and delicate and always under the control of men. They believed men where in power and control and women where only there to cook and clean for men hence why most adverts for cleaning featured only women. This is because, men wanted to have power and feel more powerful than women. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The heading message and the style of the text promotes the product by making it bold to show importance. The design of the background shows that is it bursting out of explosion to show that the product makes the audience shock by how effective the product is. 4) Analyse the mis

Gender Representation In Advertising.

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1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish.                    2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post.    3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  -They need to look seductive and sexy all the time. -Cleaning and cooking is a women's job. -Women are under the control of men. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. -They are more sexualised. -They use filters to appear more attractive. 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  In the 2000s in most adverts women are not the only people tha