galaxy advert

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 1) What key conventions of TV advertising can you find in the Galaxy advert?


 Some key conventions of TV advertising found in the Galaxy advert include the use of visually appealing and high-quality imagery, a captivating story line, emotional appeal, and the incorporation of product features and benefits.



2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.


The key message communicated by the Galaxy advert's slogan is that their chocolate is "smooth and creamy," highlighting its luxurious and indulgent qualities. The formal tone used in the Galaxy advert helps to emphasize the sophistication and elegance associated with their chocolate, reinforcing the message that it is a premium and high-quality product.


3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 


Galaxy selected Audrey Hepburn for their advert due to her embodiment of the brand's values and image. Hepburn's elegance and sophistication perfectly align with Galaxy's aim to provide a luxurious and indulgent chocolate experience. By associating their product with Hepburn's iconic status, Galaxy seeks to enhance the perceived quality and desirability of their chocolate.

4) What is intertextuality?


Intertextuality refers to the concept of how texts are interconnected and influenced by other texts. It involves the incorporation of references, allusions, or quotations from other works within a particular text, creating a web of connections and meanings.

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