galaxy advert

-

 1) What key conventions of TV advertising can you find in the Galaxy advert?


 Some key conventions of TV advertising found in the Galaxy advert include the use of visually appealing and high-quality imagery, a captivating story line, emotional appeal, and the incorporation of product features and benefits.



2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.


The key message communicated by the Galaxy advert's slogan is that their chocolate is "smooth and creamy," highlighting its luxurious and indulgent qualities. The formal tone used in the Galaxy advert helps to emphasize the sophistication and elegance associated with their chocolate, reinforcing the message that it is a premium and high-quality product.


3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 


Galaxy selected Audrey Hepburn for their advert due to her embodiment of the brand's values and image. Hepburn's elegance and sophistication perfectly align with Galaxy's aim to provide a luxurious and indulgent chocolate experience. By associating their product with Hepburn's iconic status, Galaxy seeks to enhance the perceived quality and desirability of their chocolate.

4) What is intertextuality?


Intertextuality refers to the concept of how texts are interconnected and influenced by other texts. It involves the incorporation of references, allusions, or quotations from other works within a particular text, creating a web of connections and meanings.

Comments

Post a Comment

Popular posts from this blog

Media Assessment Learner Response

-
Type up your feedback in full (you do not need to write the mark and grade if you want to keep this confidential). Q1) 1 Q2) 1 Q3) Not sure hell is correct. (6)        Think more positive.         Some analysis. Q4) 2 Q5) Missed out on point. (3)        Do not write random stuff that is not connected to advert like baby boys wear blue? Q6) Needs more specific reference to water aid advert to support ideas.
Read more

Audience effects theory.

-
Image
1) Write a definition of a  passive  audience: An audience that is exposed to media/marketing material  but doesn't  actively engage with the content or messaging. 2)  Write a definition of an  active  audience Active audience is when an audience is engaging, interpreting and responding to media messages and are able to question the message. 3) Write a definition of the  hypodermic needle  theory:  Hypodermic needle theory is when the media has an immediate and powerful impact on the audience. 4) Write down a  media product  (e.g. TV show, newspaper or video game)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:   It tells audiences important information about politics, the world and more. Personal Identity:  Culture The audience can relate to the film or anything they see Diversion/ Entertainment:  Reality TV shows The audience will feel at ease  from what they
Read more

Represent NHS Blood & Transplant campaign

-
Work through the tasks in this blogpost to make sure you're an expert on this CSP. 1) What does BAME stand for? Black, Asain and minority ethnic 2) Why is there a need for blood in the BAME community?  t o provide better matched blood for those who need it 3) What does this advert want people to do once they've seen it (the 'call to action')? This advert wants the audience (the Black and Asian community) to donate their blood to the NHS so they can save people's lives. They want to do this because they are in need of the rare blood. Black, Asian and minority ethnic 4) Why is the advert called 'Represent'? 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . The producers have chosen to use famous BAME celebrities to feature in the advert to represent stereotypes and how they a
Read more