Advertising and marketing index

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1) Advertising and Marketing: Key conventions

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summer project.

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Summer project tasks 1) Research: health drink TV adverts Watch the following adverts and answer the questions below. Innocent Drinks Watch the following adverts for Innocent drinks (these are from different campaigns). Innocent example 1:  Innocent example 2: Innocent example 3:  Answer the following questions: 1) What is the  unique selling point  of the product?  They are supposedly healthy drinks with many different flavours. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . I think it is aimed at teenagers and adults as of the childish looking logo and colourful flavours but also people who are looking to stay fit and have a healthy lifestyle. 3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. There is playful and happy...
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KISS FM Breakfast show CSP: blog tasks

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Preliminary exercise feedback and learner response

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WWW: Attempted to establish characterisation which could appeal to the intended target audience. However, it is incomplete and does feature the product which is supposed to be advertised. EBI: You need to meet deadlines when it comes to Media coursework. Post your completed preliminary exercise to your blog for feedback. Lots of incomplete blog work around this too. LR: Complete the missing work as outlined above. Then, write what you are planning to make for your real coursework next. Will you choose to make the 2 video adverts or 3 print adverts? This is a very important decision. -I will make a 3 print advert.
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