Advertising and marketing index

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1) Advertising and Marketing: Key conventions

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summer project.

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Summer project tasks 1) Research: health drink TV adverts Watch the following adverts and answer the questions below. Innocent Drinks Watch the following adverts for Innocent drinks (these are from different campaigns). Innocent example 1:  Innocent example 2: Innocent example 3:  Answer the following questions: 1) What is the  unique selling point  of the product?  They are supposedly healthy drinks with many different flavours. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . I think it is aimed at teenagers and adults as of the childish looking logo and colourful flavours but also people who are looking to stay fit and have a healthy lifestyle. 3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. There is playful and happy...
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KISS FM Breakfast show CSP: blog tasks

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statement of intent

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I plan to meet the brief by creating a print advert that shows someone feeling drained and unwell, but after trying a Naked Smoothie, they experience a surge of energy. The ad will have a character who is clearly struggling, but with just one sip of the drink, she feels revitalized. This will highlight the effectiveness of the product and demonstrate how it can help when you're feeling under the weather or low on energy. The main character will be a teenager who’s feeling overwhelmed during exam season. After sipping the Naked Smoothie, she immediately feels better. We'll use a close-up shot to emphasize her newfound energy, showcasing the benefits of the drink in a relatable, visual way. Her friend will offer her the drink, and we’ll see the positive change in her energy levels. She’ll be dressed in casual, comfortable clothes, and the setting will be a study area. I’ll use close up shot on her to accentuate the moment she takes the sip, signalling a shift in her energy. c The...
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