Advertising and marketing index

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1) Advertising and Marketing: Key conventions

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statement of intent

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I plan to meet the brief by creating a print advert that shows someone feeling drained and unwell, but after trying a Naked Smoothie, they experience a surge of energy. The ad will have a character who is clearly struggling, but with just one sip of the drink, she feels revitalized. This will highlight the effectiveness of the product and demonstrate how it can help when you're feeling under the weather or low on energy. The main character will be a teenager who’s feeling overwhelmed during exam season. After sipping the Naked Smoothie, she immediately feels better. We'll use a close-up shot to emphasize her newfound energy, showcasing the benefits of the drink in a relatable, visual way. Her friend will offer her the drink, and we’ll see the positive change in her energy levels. She’ll be dressed in casual, comfortable clothes, and the setting will be a study area. I’ll use close up shot on her to accentuate the moment she takes the sip, signalling a shift in her energy. c The...
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LR: paper 2 december

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 01.1) sounds that the character and audience can hear 01.2) dialogue 01.3) 3- zoom reference the conversation -dolly shot shows she's leading the friendship -over shoulder shows the individual facial expression -long shot shows the relationship is changing -zoom when sat on the table -equally framed  -reference closeness/relationship. 01.4) 7-use a topic sentence  -female protagonist 2) 2-susan is obedient and naïve -teachers are ignorant irresponsible although they appear to be concerned -patriarchal society -HDM- contrast age deception as children isolated for themselves 03.1) 1 03.2) developing adverts 4) 3- M:R (authentic) celebrity who uses his platform for fame to support charities e.g fare shore donations, political engagement 6 percent. from working class background. more power than brands -Kim K: different/less authentic= created inorganically . already popular, history of celebrity family. uses her social media to manipulate rise of new digital media. -M.R main...
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