Advertising and marketing index

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1) Advertising and Marketing: Key conventions

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The rise of influencers

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1) What years did YouTube, Twitter and Instagram launch? Facebook, twitter= 2006 YouTube= 2007 2) What is the definition of an influencer? An influencer is a person who can impact the opinions, behaviours, or purchasing decisions of others due to their authority, expertise, or popularity, often on social media platforms like Instagram, YouTube, and TikTok.  3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. One example of a prominent influencer is Charli D'Amelio , a TikTok star who gained massive popularity with her dance videos. As of November 2024, Charli has over 160 million followers on TikTok, making her one of the platform's most-followed creators. She has also expanded her influence to other platforms, with millions of followers on Instagram and YouTube. Charli has collaborated with major brands such as Dunkin' Donuts , where she helped launch the "Ch...
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WWW: Attempted to establish characterisation which could appeal to the intended target audience. However, it is incomplete and does feature the product which is supposed to be advertised. EBI: You need to meet deadlines when it comes to Media coursework. Post your completed preliminary exercise to your blog for feedback. Lots of incomplete blog work around this too. LR: Complete the missing work as outlined above. Then, write what you are planning to make for your real coursework next. Will you choose to make the 2 video adverts or 3 print adverts? This is a very important decision. -I will make a 3 print advert.
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statement of intent

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I plan to meet the brief by creating a print advert that shows someone feeling drained and unwell, but after trying a Naked Smoothie, they experience a surge of energy. The ad will have a character who is clearly struggling, but with just one sip of the drink, she feels revitalized. This will highlight the effectiveness of the product and demonstrate how it can help when you're feeling under the weather or low on energy. The main character will be a teenager who’s feeling overwhelmed during exam season. After sipping the Naked Smoothie, she immediately feels better. We'll use a close-up shot to emphasize her newfound energy, showcasing the benefits of the drink in a relatable, visual way. Her friend will offer her the drink, and we’ll see the positive change in her energy levels. She’ll be dressed in casual, comfortable clothes, and the setting will be a study area. I’ll use close up shot on her to accentuate the moment she takes the sip, signalling a shift in her energy. c The...
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