Audience effects theory.

1) Write a definition of a passive audience:

An audience that is exposed to media/marketing material but doesn't actively engage with the content or messaging.

2) Write a definition of an active audience

Active audience is when an audience is engaging, interpreting and responding to media messages and are able to question the message.

3) Write a definition of the hypodermic needle theory: 

Hypodermic needle theory is when the media has an immediate and powerful impact on the audience.

4) Write down a media product (e.g. TV show, newspaper or video game) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you:

 It tells audiences important information about politics, the world and more.

Personal Identity: Culture

The audience can relate to the film or anything they see

Diversion/ Entertainment: Reality TV shows

The audience will feel at ease from what they are watching because they get away with it

Relationships: Dating

The audience will feel loved, and while other couples find their relationships easy going, in media they'd feel like it's one in a million.

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

The clip shows footage of the ocean and its habitats, showcasing the depths and diversity of marine life. The vibrant colours, solemn movements, and intricate details of marine creatures makes a delightful scene us, making a narrative that engages the audience and allows them to almost sense the clip. The use of music and sound enhances the emotion of the story, making it more spiritual and engaging.