1) Write a definition of a passive audience: An audience that is exposed to media/marketing material but doesn't actively engage with the content or messaging. 2) Write a definition of an active audience Active audience is when an audience is engaging, interpreting and responding to media messages and are able to question the message. 3) Write a definition of the hypodermic needle theory: Hypodermic needle theory is when the media has an immediate and powerful impact on the audience. 4) Write down a media product (e.g. TV show, newspaper or video game) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: It tells audiences important information about politics, the world and more. Personal Identity: Culture The audience can relate to the film or anything they see Diversion/ Entertainment: Reality TV shows The audience will feel at ease from what they
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