Work through the tasks in this blogpost to make sure you're an expert on this CSP. 1) What does BAME stand for? Black, Asain and minority ethnic 2) Why is there a need for blood in the BAME community? t o provide better matched blood for those who need it 3) What does this advert want people to do once they've seen it (the 'call to action')? This advert wants the audience (the Black and Asian community) to donate their blood to the NHS so they can save people's lives. They want to do this because they are in need of the rare blood. Black, Asian and minority ethnic 4) Why is the advert called 'Represent'? 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately . The producers have chosen to use famous BAME celebrities to feature in the advert to represent stereotypes and how they a...
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