Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

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1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

1. The image of Alex Turner, known for his sleek hairstyle and assured stage manner, belting out a song into the microphone. Fans of Arctic Monkeys will enjoy this clip since it perfectly depicts the band's main selling point—Turner's compelling and charming live demeanour.
2. The group of musicians playing a spirited instrumental segment with a focus on guitars. Fans of the band Arctic Monkeys would relate to this moment since it exemplifies the band's musical prowess and tight, dynamic performances, which are characteristics of both their live acts and records.3. The image of the raucous group of people enjoying the music and singing along. Fans of Arctic Monkeys would enjoy this moment since it demonstrates the band's capacity to engage and energise their crowd, fostering the enthusiasm and sense of shared experience that are essential components of the concert experience for its fans.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

In 2005, word-of-mouth marketing and internet music sharing by fans were crucial factors in Arctic Monkeys' rise to stardom. They helped create awareness about the band by promoting their songs on social media, online forums, and file-sharing platforms. The excitement surrounding the Arctic Monkeys' first album, "Whatever People Say I Am, That's What I'm Not," which was considerably bolstered by the fervent support of the fan base, was ultimately responsible for the band's breakout success. Fans played a significant role in the band's ascent to success by aggressively 
disseminating and promoting the music.

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

They want their fans to focus of the creativity of their music.


Arctic Monkeys: Industry


1) How did the Arctic Monkeys first achieve success and build up their fan base?

By sharing their video on the internet for free so that people can get a taste of the real thing.

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

Because they wanted creative control so they didn't care about using high end technology and instead used things they were used to.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

The difference is black pink got signed so the company did everything for them however artic monkeys are 100% solo and independent.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Dominos- they sold over 12 million copies and chose an independent record label for their own independence and control over their music.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

In my opinion i think it has been positive because there are many social media apps that artists can promote their music on and easier to find more people interested in your music. Also people can leave reviews on them and the artist can see what people think.

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