statement of intent

I plan to meet the brief by creating a print advert that shows someone feeling drained and unwell, but after trying a Naked Smoothie, they experience a surge of energy. The ad will have a character who is clearly struggling, but with just one sip of the drink, she feels revitalized. This will highlight the effectiveness of the product and demonstrate how it can help when you're feeling under the weather or low on energy.

The main character will be a teenager who’s feeling overwhelmed during exam season. After sipping the Naked Smoothie, she immediately feels better. We'll use a close-up shot to emphasize her newfound energy, showcasing the benefits of the drink in a relatable, visual way. Her friend will offer her the drink, and we’ll see the positive change in her energy levels. She’ll be dressed in casual, comfortable clothes, and the setting will be a study area. I’ll use close up shot on her to accentuate the moment she takes the sip, signalling a shift in her energy. c

The target audience for this print advert will primarily be young adults, particularly those facing stress or fatigue, making it relevant and appealing to them.

my 2nd advert, we’ll see the character struggling with her work, feeling lethargic and stuck. Her friend will then give her a Naked Smoothie, which immediately boosts her energy and helps her power through her tasks. The change will be highlighted with a close-up shot of the drink, followed by the character’s my 3rd advert will include, the character will be back in a classroom, confidently working and sharing the secret of her newfound energy with her classmates. The final moments will include the product’s logo, slogan, and a pack shot of the Naked Smoothie, accompanied by a slogan.

my slogan will be :Fresh, Smooth, and Full of Groove! 

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