Galaxy advert

-

1) What key conventions of TV advertising can you find in the Galaxy advert?

A slogan, Audio (Music), Product placement



2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

The key message in the advert is that the chocolate is luxurious and improves the quality of life.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

She was selected because she was a famous actor in the 1950s who often represented beauty and feminine



4) What is intertextuality?

Information referencing to another piece of media within the other piece of media



5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

The film that was the most used for the CGI was called 'Roman Holiday' where it was set in Italy, where the advert is also set. It also references a music track from one from her most famous films; Moon River in Breakfast at Tiffany


6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

The Donor, the Princess and the Helper.


7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

Starts with no problems (equilibrium) then the bus is forced to stop (disequilibrium) then once the man in the car becomes the new driver, there is peace again (equilibrium).


8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

Audrey Hepburn is the USP for the advert using CGI. It presents her as always being elegant and graceful through emphasising her innocent nature.



9) What representations of gender can you find in this advert?

In this advert, some representations of gender include the portrayal of women as nurturing and caring individuals, while men are depicted as strong and assertive figures.



10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

 The Galaxy advert subverts stereotypes by portraying women in positions of power and authority, challenging the traditional gender roles often depicted in advertising. This reflects the modern social context where gender equality and empowerment are highly valued. Additionally, the advert features diverse individuals from different ethnic backgrounds, breaking away from the typical homogeneous representations seen in the past, and embracing the multiculturalism of today's society.


Comments

Post a Comment

Popular posts from this blog

Media Assessment Learner Response

-
Type up your feedback in full (you do not need to write the mark and grade if you want to keep this confidential). Q1) 1 Q2) 1 Q3) Not sure hell is correct. (6)        Think more positive.         Some analysis. Q4) 2 Q5) Missed out on point. (3)        Do not write random stuff that is not connected to advert like baby boys wear blue? Q6) Needs more specific reference to water aid advert to support ideas.
Read more

Introduction to TV drama: blog tasks

-
1) How does this  His Dark Materials  trailer meet the conventions of a TV drama series? There's a narrative arc that goes through the whole series and there's a plot which gets resolved at the end of the series. 2) What genre (or genres) are suggested by this  His Dark Materials  trailer? -sci-fi -mystery -drama 3) What kind of characters and narratives are introduced in this trailer? -villain -hero -friends -business men and women -workers -priests. 4) What settings appear in the trailer? -jungle -forest -street -shed -office -lab -beach -church -prison -mountains 5) Who do you think the target audience for  His Dark Materials  is? Give reasons for your answer. I think people that are interested in science, mystery and time travel since the series is about an alien girl and her alien grandpa travel to different time zones.
Read more

Represent NHS Blood & Transplant campaign

-
Work through the tasks in this blogpost to make sure you're an expert on this CSP. 1) What does BAME stand for? Black, Asain and minority ethnic 2) Why is there a need for blood in the BAME community?  t o provide better matched blood for those who need it 3) What does this advert want people to do once they've seen it (the 'call to action')? This advert wants the audience (the Black and Asian community) to donate their blood to the NHS so they can save people's lives. They want to do this because they are in need of the rare blood. Black, Asian and minority ethnic 4) Why is the advert called 'Represent'? 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . The producers have chosen to use famous BAME celebrities to feature in the advert to represent stereotypes and how they a...
Read more