shifagcsemediablog

 1) Film Industry: Marketing - Marvel Cinematic Universe 2) Film Industry: Black Widow 3) Film Industry: I, Daniel Blake

1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above. Produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures, it is the 24th film in the Marvel Cinematic Universe (MCU). 2) What is conglomerate ownership and how does it link to Black Widow? A conglomerate ownership refers to a large co operattion owning numerous smaller companies and black widow is often seen as navigating through different organisation much like a small entity within larger conglomerate. 3) Analyse the  film trailer  for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? -The change of setting -The cgi -production design -and familiar faces 4) How was Black Widow promoted to an audience? List at least  three  different methods used by the film's...

1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? In the year 2019 there was 3 marvel cinematic movies. 2) How much money have the MCU films made in total according to this article? In the article it says that marvels cinematic masterpieces raked in a staggering sum, they made a total of 18.1 billion. 3) Why did Marvel create the Avengers films? They created the avengers film to weave together individual threads of their superhero universe into grand tapestry.It was a way to bring characters like iron man,captain america,Thor and more together in a epic team-up. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? SONY owns the rights to Spider-Man as it was sold to them, but Marvel and Sony have now agreed a partnership where Spider-Man can appear in MCU Films whilst Sony still retains rights to the character. 5) Which company owns the rights to the Fantastic Four and the X-Men? The Fantastic Four se...

iron man 3: In iron man 3 the movie is full of science so it is targeted at a teen audience. It draws attention since sci-fi is not actually happening and it is all made up. People might also like this text as there are loads of war related scenes and shows popular landmarks in the us such as the white house. In the photo we can see a female wearing white, this has connotations of elegance and innocence meaning she is not that relevant. The lighting in the back shows red and dark light which has connotations of evil and mystery. The colour of the girls lipstick is red, this has connotations of sexiness and seduction and this gives an image that she may be one of the main characters therefore she is powerful. In the clip we can see the actors movement being violence this draws attention to the movie leaving the audience tempted to see it. Re d Dead Redemption 2 Trailer: In this clip we can see that the costumes are not modern therefore the movie was set in an old atmosphere. We can also...

1) What is the preferred reading of a media text? The preferred reading of a media text is what the producer wants us to view the media text. 2) What is the oppositional reading of a media text? The oppositional reading of a media text is an interpretation that goes against or challenges the intended or preferred meaning that the creator of the text may have intended. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The clip is based on teenage life in the UK and the producers want the audience to think all teenagers are savages and rebellious meaning they are more likely going to form a gang.   4) Why might young people reject this reading and construct an oppositional reading of the trailer? Because it gives the vast majority of young people a negative image as not all of them are miserable, doing crimes and causing chaos. 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositi...

  1) Why did Facebook buy Instagram for $1bn? They bought insta because they saw them as competition and didn't  want them to become more successful  as them. 2) What are the benefits for media companies of vertical integration? A vertical integration strategy can deliver advantages. including greater economies of scale lower variable production costs decreased logistics costs and quality concerns. 3) What are the benefits for media companies of horizontal integration? the benefits for media companies of horizontal integration are  Reduced competition's,i ncreased market share, Expanded customer base and  Revenue growth 4) What is a subsidiary? Synergy is when a company creates a brand that can be used across different media products and platforms. 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). The Walt Disney Company Comcast Corporation (NBCUniversal) Time Warner (now Warner...

1) Write a definition of a  passive  audience: An audience that is exposed to media/marketing material  but doesn't  actively engage with the content or messaging. 2)  Write a definition of an  active  audience Active audience is when an audience is engaging, interpreting and responding to media messages and are able to question the message. 3) Write a definition of the  hypodermic needle  theory:  Hypodermic needle theory is when the media has an immediate and powerful impact on the audience. 4) Write down a  media product  (e.g. TV show, newspaper or video game)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:   It tells audiences important information about politics, the world and more. Personal Identity:  Culture The audience can relate to the film or anything they see Diversion/ Ente...