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LR: paper 2 december

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 01.1) sounds that the character and audience can hear 01.2) dialogue 01.3) 3- zoom reference the conversation -dolly shot shows she's leading the friendship -over shoulder shows the individual facial expression -long shot shows the relationship is changing -zoom when sat on the table -equally framed  -reference closeness/relationship. 01.4) 7-use a topic sentence  -female protagonist 2) 2-susan is obedient and naïve -teachers are ignorant irresponsible although they appear to be concerned -patriarchal society -HDM- contrast age deception as children isolated for themselves 03.1) 1 03.2) developing adverts 4) 3- M:R (authentic) celebrity who uses his platform for fame to support charities e.g fare shore donations, political engagement 6 percent. from working class background. more power than brands -Kim K: different/less authentic= created inorganically . already popular, history of celebrity family. uses her social media to manipulate rise of new digital media. -M.R main...
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The rise of influencers

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1) What years did YouTube, Twitter and Instagram launch? Facebook, twitter= 2006 YouTube= 2007 2) What is the definition of an influencer? An influencer is a person who can impact the opinions, behaviours, or purchasing decisions of others due to their authority, expertise, or popularity, often on social media platforms like Instagram, YouTube, and TikTok.  3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. One example of a prominent influencer is Charli D'Amelio , a TikTok star who gained massive popularity with her dance videos. As of November 2024, Charli has over 160 million followers on TikTok, making her one of the platform's most-followed creators. She has also expanded her influence to other platforms, with millions of followers on Instagram and YouTube. Charli has collaborated with major brands such as Dunkin' Donuts , where she helped launch the "Ch...
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statement of intent

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I plan to meet the brief by creating a print advert that shows someone feeling drained and unwell, but after trying a Naked Smoothie, they experience a surge of energy. The ad will have a character who is clearly struggling, but with just one sip of the drink, she feels revitalized. This will highlight the effectiveness of the product and demonstrate how it can help when you're feeling under the weather or low on energy. The main character will be a teenager who’s feeling overwhelmed during exam season. After sipping the Naked Smoothie, she immediately feels better. We'll use a close-up shot to emphasize her newfound energy, showcasing the benefits of the drink in a relatable, visual way. Her friend will offer her the drink, and we’ll see the positive change in her energy levels. She’ll be dressed in casual, comfortable clothes, and the setting will be a study area. I’ll use close up shot on her to accentuate the moment she takes the sip, signalling a shift in her energy. c The...
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Preliminary exercise feedback and learner response

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WWW: Attempted to establish characterisation which could appeal to the intended target audience. However, it is incomplete and does feature the product which is supposed to be advertised. EBI: You need to meet deadlines when it comes to Media coursework. Post your completed preliminary exercise to your blog for feedback. Lots of incomplete blog work around this too. LR: Complete the missing work as outlined above. Then, write what you are planning to make for your real coursework next. Will you choose to make the 2 video adverts or 3 print adverts? This is a very important decision. -I will make a 3 print advert.
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Learner response

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01.1) 1 01.2) 1 2) 6 -sport wear, shirt, shorts, boots (examples of pack shot) -red links to logo -brand identity- fierce, bold, aggressive, intense -Lighting= high key + lowkey player is being lit by high key lighting -reinforces UA logo. flood lights reflect this lighting- ambiguous 3) 4 -bus driver= donor because he donates hat -princess= Audrey Hepburn -hero= chauffeur Todaro's equilibrium 4) 6 -tattle means to gossip 5) 1 6) BBFC 7) 3 -teasers -huge franchise -TV interviews -meet and greets -merchandise WWW : Shifaa, overall a fair performance with clear knowledge and understanding demonstrated throughout. EBI : Just adding detail in your responses- not enough in order to gain top marks e.g Q2 (unseen analysis) or Q3 narrative features. 22/42
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summer project.

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Summer project tasks 1) Research: health drink TV adverts Watch the following adverts and answer the questions below. Innocent Drinks Watch the following adverts for Innocent drinks (these are from different campaigns). Innocent example 1:  Innocent example 2: Innocent example 3:  Answer the following questions: 1) What is the  unique selling point  of the product?  They are supposedly healthy drinks with many different flavours. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . I think it is aimed at teenagers and adults as of the childish looking logo and colourful flavours but also people who are looking to stay fit and have a healthy lifestyle. 3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. There is playful and happy...
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KISS FM Breakfast show CSP: blog tasks

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Look at  the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1) Read page 2. What is KISS FM's mission? Their content solutions  deliver the latest trends across each  platform. The strategy encompasses on-air  and online, proving digital is as  important  radio, social as important as live events,  and they all work together to create the  ultimate 360 destination to hear, see,  share and discover and mainly entertain 15 to 34 year olds. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. The KISS audience is a 15-34, 60/40 Female to Male split  and united by their love of music and the cool stuff they’re into right...
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