shifagcsemediablog

Summer project tasks 1) Research: health drink TV adverts Watch the following adverts and answer the questions below. Innocent Drinks Watch the following adverts for Innocent drinks (these are from different campaigns). Innocent example 1:  Innocent example 2: Innocent example 3:  Answer the following questions: 1) What is the  unique selling point  of the product?  They are supposedly healthy drinks with many different flavours. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . I think it is aimed at teenagers and adults as of the childish looking logo and colourful flavours but also people who are looking to stay fit and have a healthy lifestyle. 3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. There is playful and happy music as well as a grassy setting signifying nature, which emph

Look at  the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1) Read page 2. What is KISS FM's mission? Their content solutions  deliver the latest trends across each  platform. The strategy encompasses on-air  and online, proving digital is as  important  radio, social as important as live events,  and they all work together to create the  ultimate 360 destination to hear, see,  share and discover and mainly entertain 15 to 34 year olds. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. The KISS audience is a 15-34, 60/40 Female to Male split  and united by their love of music and the cool stuff they’re into right now. This might suggest a middle class audience that relate

1) What is the BBC's mission statement? -The BBC's mission is set out in the Charter. The broadcaster is to "act in the public interest, serving all audiences through the provision for impartial high-quality and distinctive output and services which inform, educate and entertain.“ 2) How is the BBC funded? -Its work is funded principally by an annual television licence fee  which is charged to all British households, companies, and organisations using any type of equipment to receive or record live television broadcasts or to use the BBC's streaming service, iPlayer. 3) What must the BBC do to meet its public service broadcasting responsibilities? (Look at the five bullet points in the notes above) -The BBC should provide duly accurate and impartial news, current affairs and factual programming to build peoples understanding to all parts of the UK and of the wider world. its content should be provided tot he highest editorial standards. 4) Who is the regulator for TV a

1) Read this audience rating guide for His Dark Materials. Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Pyschographics here.  -I believe his dark materials is based for teenage children and/ or young adults due to the fantasy genre. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratific -Personal Relationships: Mrs Coulter and her daughter -Diversion (Escapism): The entertainment helps divert audience from real life events. 3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to explain your answer.  -Visceral pleasure can be felt when someone was getting torched and u can actually hear it. 4) How did fans react to Season 2 of His Dark Materials? What about

1) Write an analysis of the episode - using your notes from the screening in class.  Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, editing, diegetic/non-diegetic sound, mise-en-scene etc.)   You can currently  watch His Dark Materials on BBC iPlayer here . Camerawork, editing and sound:  The director uses low angle shots in order to show dominance and a sense of superiority     Mise-en-scene:  rusty clothes to show what a adventure is shown  get where she is. You can  access our notes from the close-textual analysis in a previous class here  - you'll need your Greenford Google login to open this 2) How does His Dark Materials fit the conventions of the fantasy TV genre? It shows crossing world/ dimensions and there are suppernatrual being living alongside humans 3)  Applying Propp's character theory, what character roles do some of the main characters in His Dark Materials fit into? Propp's

1) Who is the target audience for Doctor Who? Do you think it has changed since 1963? people that have a personal relationship with the charaters. 2) What audience pleasures are offered by Doctor Who - An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity:  School - creates personal identity for audience as its audience was mainly made up of teenagers who were most likely in education at school at the time Personal Relationships:  The show is very popular as  the Doctor always travels with one or more companions creating a sense of relationship between the doctor and other humans which allows them to further enjoy the tv show Diversion (Escapism):  Opening title sequence like a rocket taking off - sci-fi genre and links to 1960s space race which audience found entertaining as it was interesting and linked to current events. 3) What additional Uses